Be part of new project CEC –Central Europe Connect and enrich your study period about new knowledges.
The Joint Certificate Program gives bachelor’s students the opportunity to study at three different locations and strengthen their expertise in Europe’s fastest growing region together with international students from WU/UEBA/SGH partner universities.
Three business schools – WU (Vienna University of Economics and Business), University of Economics in Bratislava (UEBA) and SGH Warsaw School of Economics – joined forces to develop the certificate program “Central Europe Connect”. Participants in the program will learn about the issues that multinational firms are facing when doing business in the Central European region. The economies of Central Europe impress with a fast catching-up process as well as economic growth and vitality. Strong foreign direct investment inflows, a renewed industrialization, the integration into global value chains as well as the emergence of local champions have been shaping the new economic landscape.
This study program brings together students from three universities and prepares them for a career with multinational firms operating in the region.
The Partner Universities
Vienna University of Economics and Business (WU)
WU (Wirtschaftsuniversität Wien) is the largest university focusing on economics and business in Austria. Internationality was already among WU’s key values at WU’s founding in 1898 as an Export Academy. WU emphasizes internationalization in its teaching and research activities. It increasingly draws students from outside Austria, mostly from Central and Eastern Europe. Today it is ranked as one of the best business schools in Europe what is also reflected in the “Triple Accreditation” (AACSB, AMBA, EQUIS).
University of Economics in Bratislava (EUBA)
EUBA (Ekonomická univerzita v Bratislave) is the leading public higher education institution focusing on business, economics and management in Slovakia. It provides higher education in more than 60 bachelor’s, master’s and doctoral programs for full-time and part-time students. Internationalization and the development of international partnerships with universities, enterprises, and other institutions belong to the priorities of the university. EUBA runs several international double and joint degree programs with partner universities in Europe and Asia.
SGH Warsaw School of Economics
SGH (Szkoła Główna Handlowa w Warszawie) is the oldest university of economics in Poland. Its mission has continuously been educating economists and business leaders serving the country and the region. SGH cooperates with around 200 higher education institutions around the world and is also a member of prestigious global business school networks such as The Global Alliance in Management Education (CEMS) and Partnership in International Management network (PIM).
Short Course Descriptions:
WU Course: Strategies and Management in Central Europe (4 ECTS Credits)
This course deals with issues multinational firms face today in Central Europe. Frameworks and methods will be presented that help managers in assessing the attractiveness of foreign markets and designing appropriate entry and marketing strategies for Central European markets. Competitive strategies are analyzed from a foreign and domestic company perspective. Attention is also given to the management of Central European activities. A company visit to a firm operating in the CEE region is part of the course.
EUBA Course: Structural Dynamics in Central European Economies (4 ECTS Credits)
In order to understand all peculiarities of Central Europe region, the macroeconomic overview of its development is needed. Therefore, the first part of the course will pay attention to specifics of Central Europe economic development with implications for the real business environment. The course will cover topics like competitive advantages of Central Europe on the world markets, the impact of automatization on the labour market and others. The second part of the course will focus on the topic of foreign direct investments in this region. Especially, the automotive industry will be analyzed in detail. The course is rounded off by a visit to the automotive production plant in Bratislava.
SGH Course: Consumer Behavior in Central Europe (4 ECTS Credits)
During the course students get knowledge about basic concepts related to consumer behavior and their importance for marketing research and actions. Students learn how to operationalize basic consumer characteristics (income and demographic) and abstract concepts (country and product-country image, consumer ethnocentrism) and how to apply them into the research project. The course focuses also on designing and conducting a research project related to consumer behavior and interpreting the results in marketing decision-making perspective. The course comprises a visit to a market research company and meeting guest speakers from a worldwide advertising agency.
The Target Group
Central Europe Connect invites students from the three universities in an advanced stage of their bachelor’s studies with an excellent command of English, outstanding study performance and interest to study in a multicultural group.
Financial Support
WU (Austria) € 30/day during the week from 3. to 9. March 2019
UEBA – € 0/day during the week from 31. March to 6. April 2019
SGH (Poland) € 60/day = 250 PLN/day during the week from 19. To 25. May 2019
Further information on following link: https://euba.sk/cec
